ADVERTISING

ADVERTISING

We have seen a number of adverts and commercials around the topic of the Super Bowl and Christmas. Now it is time to learn how to talk about commercials in English, discuss advertising and comment on some memorable ads!

Please Discuss:

- How would you define advertising?

- Is advertising a good or bad thing? Why?

- What advertisements do you think are more effective, those on TV, on newspapers, on the radio on the Internet or in the street?

- Do you think advertising could be considered and art?

- Do you think advertising is somehow lying about products?

- What products depend more on advertising?

- What factors are important when making a good advertisement?

- Are you easily persuaded to buy things after seeing or hearing an advert?

- What regulations should be applied to adverts to protect consumers?

- Have you ever been angry about an advert?

- Whinch companies , in your opinion, produce the best ads?

- Do pop-ups on the internet bother you? Why?

Now let´s comment on some advertisements!




Something from the past?



Guess the advertising Company?













 Watch this business English lesson describing products with  appropriate descriptive vocabulary:

 

Advertising - What psychological tricks do they use?   ESLvideo

Questions:

What is the video about?
Different kinds of commercials.
Strategies used in advertising.
How to make a good advertisement.

The first principle is very effective because...
What they sell is cheap.
When you buy from them, they give you something extra, like a book or a flower.
they give you something and then you feel obligated to buy them something in return.

Is it a good strategy to make people believe a product is rare?
No, people only want successful products.
Yes, rare products are more attractive.
Yes. Collectors will be attracted to the product.

Are famous people effective in advertising?
Yes, because people believe them.
Yes, especially sportsmen and athletes.
No. It has been proven that famous people are less effective.

What is the principle of commitment?
First, we get information about the people. Then, we release the product.
First, we tell people that the product is good. Then, people are more attracted to it.
First, we introduce an idea or opinion. Then, we make people buy the product to support the idea.

When people around us buy a product...
it means the product is good quality.
we don't buy it because we want to be unique.
we are more willing to buy it.

11 types of advertising. Watch this really useful video by Dominic Carraro:

Watch this video from English vocabulary lesson to learn 6 common Advertising and marketing techniques:

  




Please send your favourite adverts to the comments section of this blog

These are the top 10 TV commercials of 2016 in the US according to Business Insider

But.....What if there was no advertising? | George Nimeh | TEDxVienna :

LOVE IS IN THE AIR!

HAPPY VALENTINE´S DAY!




Watch this Valentine´s Day presentation to discuss the different types of love

BET YOU DIDN´T KNOW THE REAL STORY OF ST VALENTINE´S DAY!

Watch this video from the history channel to find out:






Let´s now learn some idioms that include the Word HEART in English:

Can you guess the meaning?
In pairs discuus the meaning of the following idioms an try to MIME what they mean!

- To have a heart of gold
- To have a big heart
- To be cold-hearted
- To wear your heart on your sleeve
- To cross your heart and hope to die
- To cry your heart out
- To eat your heart out
- From the bottom of your heart
- To have a change of heart
- To have a heart
- To have your heart in your mouth
- To have your heart set on something
- To set your heart at rest
- To be soft hearted
- To take something to heart

Follow this  ESOL Courses link to find out some more definitions





What happens to people who are in love? Here are some examples

What happens inside your brain when you are attracted to someone else? Listen to this video from the History channel about the science of love and attraction and be prepared to answer questions!







All Saints Never Ever. All Saints was a very successful band in Britain, The States and Australia during the 1990s. Their greatest hit was Never Ever. One of the four girls in the band wrote the song after splitting up with her boyfriend. The song won 1998 Brit Awards for Best Single and Best Video,
Listen to the song and choose the right word to go in the gap:





Now listen carefully to the beginning of the song. What questions would she like to ask her exboyfriend? Please write them down.



Now let´s get into something more "cheesy" and listen to a classic!

Love is in the Air by John Paul Young:





Fancy watching a very interesting TED Talk about Love? Follow the link to Mandy Len Catron Falling in Love is the easy part

SUPER BOWL TIME!

THE SUPER BOWL IS THE ONE AMERICAN THING!





But... What exactly is the Super Bowl? Why is it called like that?

Discuss with your partner how much you know about this anual event in the USA


Follow this link to learn about the Super Bowl from the Wikipedia

The Super Bowl is usually the most watched event broadcast on TV.

Did you watch the half-time show last night? Here is a video of the fantastic performance by Lady Gaga:


 Would you like to look at some numbers? Read this article from CNBC to learn about the Super Bowl spending

Super Bowl Ads: What You Can Learn From Big Game Commercials

Now let´s talk about one of the most controversial ads that was cut short in the Super Bowl but that everybody is commenting on. Guess what it is about?

Now watch a summary of the top 10 Superbowl commercials and be prepared to talk about them:

 

WELCOME BACK ! There we go again!

Welcome to the third edition of our English course. This course is intended to motivate you to use your English in different contexts, refresh what you already know and polish it!

Of course we all have different levels of English but remember that the most important thing is to keep you motivated to continue learning and improving!

WHAT STAGE OF THE MOUNTAIN OF ENGLISH ARE YOU AT?




Most important of all, you musn´t give up! There is always hope:




Getting around in English can be tricky sometimes but is there a better way to start than learning some body idioms? They will definitely make you feel better!





In pairs discuss what you think these idioms mean and see how many you can get right!

English has some funny words!listen to this famous poem called "Why the English tongue we speak?" and have fun practising different sounds!






Finally, let´s relax singing an easy song to cool down!